The gaming and esports industry in India is undergoing a massive transformation due to the
mobile revolution – There has been over 20% growth in casual gaming because of
Smartphone’s, Growth in Digital Infrastructure, Increased Adoption of Digital Payments,
Incentive to Win Money in Transaction Based Games & a Young Population. In India about
5.6 billion mobile game applications were downloaded in 2019 which is globally the highest.
According to latest reports by KPMG the total Indian Gaming Market is expected to grow
113% from INR 136 billion in 2022 to INR 290 billion in 2025. The online casual gaming
segment is poised to see the fastest growth with revenues growing 182% from INR 60 billion
in 2022 to INR 169 billion in 2025. Moreover, the number of online gaming users in India is
poised to grow from 481 Mn in 2022 to over 657 Mn by 2025
Industry estimates indicate 3.5 billion users are available thru social channels and 2.5 billion
are gamers. About 74% of the social universe is at gaming but the ad spends in India is less
than 5% - India is on the growth trajectory on the supply side with Indian studios growing to
produce better games, investor interest and better localization of gaming content.